April is Earth Month and it’s the perfect time to calculate our carbon footprint, and to take stock of our impact on the planet. We have already participated in lights out for Earth Hour so we got the ball rolling. Now, we can move on to seeing if there are any other green ideas that we can incorporate into our every day life. They don’t have to be big changes. They can be small green habits that we work into our lives that will lessen our footprint. Like, an easy change is switching to green products. When there is no compromise in quality, it should be a no-brainer. Green beauty brands are a perfect place to start.
I’m not saying to trash everything you have and make sweeping changes. I’m merely suggesting that as your current beauty products come to the end of their life, consider replacing them with a green alternative.
We have previously featured great natural lip balms, and 10 great green beauty brands from 2021 and now we are sharing 10 more green beauty brands for 2022. Some are new’ish and some are OG’s, but you can safely consider incorporating any of them into your stash for a green step up.
10 Great Green Beauty Brands for 2022
Rihanna’s beauty brand goes above and beyond to get it right and produces high performing products. Her beauty products are made of globally sourced clean ingredients and contained in beautiful packaging that is functional and made with an earth-conscious approach. Like, her products check all the boxes, but did we expect anything less? She’s perfection and everything I have tried is amazing.
Fresh has always had a commitment to sustainability and has always been inspired by natural ingredients and cultural traditions around the world. Fresh has depended on the planet – and the people on it – to create safe, effective and sensorial skincare backed by science since 1991. Fresh’s sustainability commitment includes working responsibly with communities where their ingredients are sourced. Fresh believes it is their responsibility to do their part to leave future generations with a world that is forever fresh.
Ilia learned early on that not every natural ingredient is good for the skin, nor is every synthetic bad. Clean beauty is where those two collide—with conscious, carefully-selected ingredients, and no compromises. Since they began in 2011, they have been continually working to push the boundaries of innovation—and the industry—forward towards more sustainable packaging. They start with recycled aluminum, glass components, and responsibly sourced paper and carry it through to end-of-life to ensure their products don’t end up in a landfill.
Miranda Kerr founded KORA Organics on the principle of making a difference to people’s skin. KORA Organics products are of the highest quality and integrity and are Certified Organic in accordance with Ecocert/COSMOS strict standards, so you know exactly what you are putting on your skin.
They also strive to have all existing products repackaged to be more sustainable over the next 3 years and plan to incorporate refillable options when possible. They will be using more glass, aluminum, post consumer resin and recycled FSC/biodegradable paper for packaging. All new products launching from 2021 and beyond will only use recycled, recyclable or biodegradable materials in all primary and secondary packaging wherever possible.
KORA is also committed to becoming Climate Neutral Certified for 2022 through partnering with Climate Neutral.
LUSH Cosmetics is the OG on this list. They get it right from top to bottom. Their “We believe” statements say it all:
We believe in making effective products from fresh, organic* fruit and vegetables, the finest essential oils, and safe synthetics. We invent our own products and fragrances. We make them fresh by hand using little or no preservative or packaging, using only vegetarian ingredients, and tell you when they were made. We believe in buying ingredients only from companies that do not commission tests on animals and in testing our products on humans. We believe in happy people making happy soap, putting our faces on our products, and making our mums proud. We believe in long candlelit baths, sharing showers, massage, filling the world with perfume, and in the right to make mistakes, lose everything and start again. We believe that all people should enjoy freedom of movement across the world. We believe our products are good value, that we should make a profit and that the customer is always right. We also believe words like “fresh” and “organic” have honest meaning beyond marketing.
Peace Out products are committed to maintaining higher standards end to end. Peace Out Skincare’s mission is to help you bring peace to your skin through good, effective, clean and fun skincare solutions. All Peace Out Skincare products are PETA-certified cruelty free.They are formulated free of: Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates,retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. Product boxes are 100% recyclable and Peace Out Puffy Eye patches are also biodegradable.
The Inkey List is committed to being 100% transparent in the sourcing, selection and use of its ingredients. They only use the safest, highest quality ingredients that work for your skin and hair needs. ALL products are regulated by all applicable global safety standards. They DO NOT test on or support any form of animal testing and they aim to have all formulations registered as Leaping Bunny approved. 93% of their range is vegan and ALL of their range is suitable for vegetarians. They aim to have all formulations registered as Vegan Society approved. They only work with manufacturers that have the best and most ethical standards in sourcing and supply.
The Ordinary is a DECIEM company and it does not test on animals and does not ask others to do so. DECIEM has been certified with the Leaping Bunny stamp of approval which is a widely recognized standard for personal care and household products. Also, The Ordinary products have been certified vegan by PETA. DECIEM is working to give back to the Earth in five ways: through more responsible packaging, fighting climate change, better waste management, responsible sourcing and product lifecycle, and water conservation. They are working hard to ensure they are minimizing their impact, but they don’t have all the answers figured out and want to be transparent about where they are on this journey.
Tower 38 products are made with non-toxic, non-irritating, good-for-you ingredients that you can pronounce. No fillers. No fragrances. No animal by-products. They’re just here to make some high performance beauty products with a side of Good Clean Fun! Their extensive no-no list keeps out toxic, harmful ingredients that can wreak havoc on your health. Their products are compliant with EU Regulation which bans 1,300+ ingredients for use in cosmetics compared to the United States, which only bans 38. One of their company values is kaizen: a Japanese term meaning “change for the better” or “continuous improvement.” Their 2021 initiative is sustainability and they are rolling out some significant changes, including product packaging, fulfillment, supply chain, and more.
Founded by Harry Styles. Do I even need to go on? Although Pleasing aims to be more than a beauty brand, they do beauty right. Pleasing creates responsibly-made products that are always Pleasing, never perfect. They believe they can always do better and strive to do so every day. As a new brand, they have a limited collection but every product includes the full ingredients and individual sustainability details. They bring transparency to another level. They work with non-profits who are committed to the climate crisis. They work with Cool Earth, who is dedicated to backing people who protect rainforest, and fighting the climate crisis at the root with projects that create choice, stop deforestation and cool our Earth. They also work with Nest who is a non-profit supporting the responsible growth and creative engagement of the artisan and maker economy to build a world of greater gender equity and economic inclusion. Through programs that support the wellbeing of artisans both in the United States and globally, Nest is bringing radical transparency and opportunity to the informal hand-worker economy. Did you expect any less from Mr. Styles? Read about Harry Styles at The Grammys, or about the highlights from his HSLOT 2021, or what’s planned for HSLOT2022.
Green Beauty Brand Honourable Mention
Founded by drag superstar Trixie Mattel, Trixie Cosmetics is all about providing pro-level, cosmetic products at affordable pricing and in the vibrant, fun packaging of your favorite childhood toys. What more could you ask for? All Trixie Cosmetics products are cruelty free, and gluten-free. Most are also vegan. Trixie Cosmetics are working towards planet-friendly glitter. Now although there is no information on Trixie Cosmetics being sustainable or working towards minimizing its virgin packaging use, they do respond to customer demands. Since their launch in 2019, they have made changes based on the values of their customers so, although they have a way to go, they seem to be on a compassionate path. They want to do better. Come on Trixie – we love you. We love your shows, your podcasts and your incredible talent. Please work on minimizing your packaging so we can love your cosmetics too.
You must be cautious of brands waving the “natural”, or “organic”, or “sustainable” flag with no transparency of their practices. This is called green-washing and it’s a real thing. Stay alert. If you are unsure if the brand/product is truly green, you can check any of the following:
- The David Suzuki Foundation’s What’s Inside? That Counts: A Survey of Toxic Ingredients in our Cosmetics.
- EWG’s (Environmental Working Group) Skin Deep database for a toxicity assessment by specific brand/product.
- PETA’s Beauty Without Bunnies database lets you search by product/brand to confirm the company does not test their products on animals.
- Leaping Bunny’s Compassionate Shopper Guide helps you source a brand that meets the cruelty-free criteria you are looking for.
This is a great list if you are interested in gluten-free beauty brands.
Do you use products from any green beauty brands? If so, which ones? Are you actively trying to expand how many products you are using from green beauty brands? Are there any green beauty brands that should be on this list? Please let us know in the comments.
Read how/why you should Celebrate Earth Day Every Day