I used to make fun of Hallmark Christmas movies before I watched one. I would roll my eyes at the mention of them, because I felt they were too cheesy to handle. I gave in and watched one a few years back. And then I watched another, and another, and another and…well I’m still watching. To be honest, they are super-cheesey, but that’s part of their appeal and why I love them. I get it and I’m ok with it. Now I watch just about any Hallmark Christmas movie I stumble across on TV.
They are pure escapism. I realize they completely lack any sense of reality on every level but that’s why we love them. That’s what keeps us coming back again, and again because sometimes reality sucks. After 2020, we have never needed escapist entertainment to help us suspend reality more-even if it’s just for 90 minutes. There are no pandemics, political or social tensions, or injustices in Hallmark movies. Honestly, I was ready for the Hallmark Countdown to Christmas season to begin in March. I know that nothing will stop Hallmark from delivering a happy-ending on a snow-dusted, tree-lined street along with a steaming mug of hot cocoa and sealed with a kiss. Oh and cookies. There are always Christmas cookies. The kind that leave lasting memories and always have a story.
I’m not Alone in my Love of Hallmark Christmas Movies
And I’m not alone. According to Hallmark’s parent company, Crown Media Family Networks, last year’s crop of Christmas movies made them the highest-rated and most-watched cable network among women between the ages of 25 and 54 and women between the ages of 18 and 49. It is for this reason that Hallmark Channel and Hallmark Movies & Mysteries will air 40 brand-new movies this holiday season: 23 on Hallmark Channel and 17 on Hallmark Movies & Mysteries. Hallmark has also launched its own app and has its own line of wine, products, and books. Personally, I think they should create a television show too where there is a romance a week. Kind of like The Love Boat but on Candy Cane Lane or in Santaville or Christmas Land.
Hallmark Christmas movies have almost completely replaced other holiday classics on my Yule Tide TV screen/schedule. I like going to a place where it’s always Christmas, all street lamp posts and buildings are lit with twinkle lights, everyone is happy and wants to help each other. It’s like some other world that sort of looks like our world, but people smile more, the decorations are way better and everyone REALLY loves Christmas. Like maniacally loves Christmas. No one in a Hallmark Christmas movie is ever like “meh” about Christmas.
They Are Far From Perfect
I realize they need to do better with diversity. They are getting better every year, but this shouldn’t still be a conversation in 2020. Also they need to make their female protagonists not be so willing to compromise the big promotion for the man. It’s problematic, but it’s not like we are watching Hallmark Christmas movies to use them as a reference source for our thesis on how society should be structured. Let’s just set all this aside and take a small sliver of comfort knowing that they have acknowledged the problem and are slowly working on making it better. As fans we need to hold them accountable to that commitment.
In a world where happy endings can seem few and far between, Hallmark reliably delivers and celebrates them. You know going in the characters will find love and success in the end. They are the best distraction from our busy, stressful lives. They remind us to set all nonsense aside, if only for the holidays, and enjoy spending time and sharing/making traditions with the people we love. And make sure you have cookies.
Do you love Hallmark movies too? Which are your favourites? Leave us a comment and let us know.